ABOUT

Artist led. Artist directed. Centring artists and managers since 2004.

23

Years

14

Management Workshops

363

Alumni managers


Our story With a 23-year legacy, The Seed Fund is a cornerstone of the Australian music industry, empowering artists and managers through its management training program, The Management Workshop. Co-founded by John Butler and Danielle Caruana (Mama Kin), and led by Managing Director Stacia Goninon, The Seed Fund is artist led and artist directed, putting artists and managers at the centre of the contemporary music industry.

Since inception, we have raised and distributed over $1.8 million across 65 programs delivering 519 individual grants to the artistic community through the contributions of artists, associates, state and federal funding bodies and champions.

From the very beginning we have taken an agile approach, championing the vital impact that artists have on our cultural fabric, empowering artists and managers through funding opportunities, partnerships, and initiatives.
We have supported projects across visual arts, professional development, touring, recording, marketing and publicity, social activism, multicultural arts, and industry initiatives.

Through partnerships with organisations such as Skinnyfish, Music NT, and APRA AMCOS, we have delivered programs into remote communities, celebrating the excellence of Indigenous artists. At the heart of our work is our transformative Management Workshop Program.

The Seed Fund would like to acknowledge our 2025/6 funding partners Music Australia and Sound NSW.
This project has been assisted by the Australian Government through Music Australia.   

Our 2027 focus After more than two decades of grants, initiatives programs, we’re focusing our resources where we’ve seen the greatest impact: building the skills, networks and confidence of artist managers.

The 2027 Management Workshop Program is a five day, live in intensive for Australian artist managers and self managed artists, followed by 12 months of mentoring with Seed Fund alumni.

2027 Applications are now open  - apply here


Our team
Danielle Caruana, Co-founder and Director
John Butler, Co-founder and Director
Stacia Goninon, Managing Director

Timeline

2004


The fund is created through a donation made by John and Danielle to the Australian Business Arts Foundation (AbaF), which auspiced the fund until 2012.  The JB Seed is born.

We honour the life of Jacqui Geia, a lifelong artist advocate. Jacqui was part of The Seed’s inception, and was one of the driving forces in it’s establishment and conceptualising what it could become.


2005


The first round of annual JB Seed grants are offered. 

Indigenous
Music Marketing Recording
Music Marketing Touring
Music Marketing
Social Activism Through the Arts
Workshop and Professional Development
Multicultural Arts

2006


Indigenous Touring
Professional and Skills Development
Publicity and Marketing
Social Activism Through the Arts
Management Workshop

2007


Professional and Skills Development
Social Activism Through the Arts
Management Workshop
Indigenous Hip Hop Recording

2008


Professional and Skills Development
Social Activism Through the Arts
Management Workshop
Indigenous Recording
Jacqui Geia Grant

2009


Jump Grant
Art for the Public
Management Workshop
Jacqui Geia Grant

2010


The fund changes its name to The Seed Fund.

Art for the Public
Management Workshop
Skinnyfish Partnership

2011


Bush Bands Business Mentor Sponsorship
BIGSOUND
Art for the Public // Next Wave
Management Workshop
Skinnyfish Partnership

2012


The Seed Fund is added to the register of cultural organisations and receives DGR status.

Publicise It
BIGSOUND
Bush Bands Business Mentor Sponsorship
Art on the Street
Management Workshop
Skinnyfish Partnership

 

2013


Publicise It
Bush Bands Business Mentor Sponsorship
Management Wages
Professional Development
Art on the Street: Next Wave
Skinnyfish Partnership
Inbound

2014


It's All About the Song
Bush Bands Business Mentor Sponsorship
Management Wages
Management Workshop
Inbound

2015


It's All About the Song
Bush Bands Business Mentor Sponsorship
Professional Management Support
Management Workshop
Inbound

2016


Inbound
Bush Bands Business Mentor Sponsorship
ASRC
Management Workshop

2017


Bush Bands Business Mentor Sponsorship

2018


No programs or grants offered

2019


Management Workshop Program

2020


Management Workshop Program

COVID lockdown occurs directly after the 
Management Workshop in April and TSF begins a hiatus. 

2021


COVID Hiatus

2022


COVID Hiatus

2023


COVID Hiatus

2024


COVID Hiatus

2025


 The fund returns after a 4 year hiatus.

Management Workshop Program

2026


Management Workshop Program

2027


Management Workshop Program




 

We acknowledge the Traditional Custodians of the lands on which we live and work. 
Aboriginal and Torres Strait Islander readers are advised that this website may contain images and voices of people who have died.